Your family profile is the very first thing an au pair sees, and it is what makes them want to message you — or scroll past. A warm, clear, honest profile attracts more candidates and, more importantly, the right ones. Here is how to write one that stands out.
Lead with warmth and honesty
Au pairs are choosing a home, not just a job, so let your family's personality come through. Introduce everyone — parents, children and pets — in a friendly, natural voice. Be genuine about your lifestyle, whether you are a busy city family or a relaxed household in the suburbs. The goal is for the right au pair to read it and think, “that sounds like me.”
Use photos that tell your story
Profiles with good photos get far more interest. Aim for a handful that show real family life:
- A bright, friendly family photo as your main image.
- The children doing things they love.
- The au pair's room and living space.
- Your local area — the beach, parks or neighbourhood.
Natural, well-lit photos beat posed studio shots every time.
Describe a typical week
Au pairs want to picture their daily life with you. Spell out a normal week: the school run, meal and nap times, activities, and roughly how many hours of childcare you expect. The clearer the picture, the more confident a good candidate feels about reaching out.
Be upfront about expectations
Honesty now prevents mismatches later. Mention your working hours, the duties involved, whether driving is needed, your house rules and your pocket-money range. Setting clear expectations does not scare off good au pairs — it reassures them.
Show what's in it for them
Remember that au pairing is a cultural exchange. Highlight what makes your home and area special: weekend trips you might take, the culture and food you would love to share, and the freedom and support you will offer on their days off. Make it easy to imagine a great year, not just a job.
Keep it current
Update your profile when your dates, needs or photos change, and log in regularly — active families get more and better matches. A fresh, complete profile signals that you are serious and ready to welcome someone in.
Put all this together and your profile will do the hard work for you. Create your free family profile and start connecting with au pairs across Australia and New Zealand.